PayPal @ Outside Lands

Client / PayPal
Agency / PBJS
Me / Concepting, copywriting

I was part of the team that stewarded PayPal’s first-ever sponsorship of a major music festival, at Outside Lands in San Francisco. The activation spread the word about PayPal’s increasing offline presence with fun and helpful offerings like a PayPal-branded convenience store whose proceeds went to charity, free lockers (yay!), an oversize periscope for seeing through the crowd, and a ginormous keypad giving you the chance to guess the PIN and WIN.

Live, Print