Brooks GTS 15 Holiday Campaign

Client / Brooks
Agency / Digital Kitchen
Me / Copywriter
Channels / Facebook, Twitter, Instagram, Vine

Holiday campaign emphasizing the “epic support” of the GTS 15.

This included personalized support videos for Brooks’ social followers. We’re talking customized donut trophies, dedicated pump-up jams like “Glory Sweat,” and chocolate milk champagne pyramid recovery drinks.

For further support, we also introduced the Brooks Holiday Coach. He’s an elf full of encouraging words and tiny, illustrative props to get you running happy.

And in partnership with MapMyRun, Brooks sponsored The Holiday Marathon, a gameified running challenge.