Floogals Launch Campaign

Client / NBCUniversal/Sprout Network
Agency / Digital Kitchen
Me / Concepting & Copywriting

Curiosity has landed! The Floogals were coming to Earth – and to screens – for the first time ever. So to get these tiny explorers on family’s radars, we had them and their imaginative POV crash-land all over the world and the worldwide web.

This included the Floogals “invading” a video from a popular children’s YouTube channel. We partnered with Jellyfish, the animation house behind Floogals, and FluffyJet Productions, a major maker of fun and child-focused videos. I liked the inception-like nature of the idea. Pretty neat. See it here: https://www.youtube.com/watch?v=gBCOlWhA_aE

Print, Video, Web